Melbourne-based creative director and composer Nicole Brady is the founder of WLDR, a multisensory creative studio.

Nicole has shaped sonic identity and creative strategy across entertainment, luxury, and sport from brand voice for Rolex, NFL, and MTV, to Super Bowl spots for Pepsi, and award-winning campaigns for BMW (GS&P), JetBlue (MullenLowe), and Netflix (Battery).

Through WLDR, she has directed Repast, a large-scale immersive XR installation reaching over 20,000 participants across Illuminate Adelaide and Spier Light Art Cape Town; Bloom, an interactive experiential work premiering in 2026; Flight Mode a VR work premiering in 2026, and Soloist, an action-platformer currently in development.

Her work has garnered honors from The Peabody Awards and IndieCade, alongside the Director's Award for Exceptional Doctoral Research at the University of Melbourne, in multisensory immersive creative practice.

Her composition work includes the immersive album Lost Palace with the RSNO, Ricochet for Flinders Quartet, Valse in L’istesso Tempo, Postlude and Sognare Vignette i-iv for Omega Ensemble, Libretto at six o’clock for Lyris Quartet, Qualifying for MSO, and over a decade of collaboration with Hitoshi Sakimoto and Basiscape Studio Tokyo across iconic Japanese video game IP Final Fantasy, Tekken, and Valkyria Chronicles.